Identification of Ideal Client Unleashes Growth Potential

The Opportunity

  • A forward-thinking and innovative interior design firm offers a unique service targeting high-end residential property owners
  • A highly sought-after service, it adds substantially to the property value, and yet business growth was plateauing
  • The opportunity existed to unleash the potential of the business, by
    • Exclusively targeting high end clients for whom price was no issue
    • Reducing business reliance on the talents of the owner

 

Commercial Focus Yields Sustainable Results

The Opportunity

  • A small business made successful by an entrepreneurial founder, with an isolated marketing and sales arm that was far less mature and resilient than the rest of the business
  • A valuable service, but inconsistent, patchy demand
  • An opportunity existed to devise a more sustainable commercial process by fully integrating marketing and sales across the business

 

Commercial and Leadership Skills Provide Platform for Future Growth

The Opportunity

  • A well-established vocational training provider had an excellent track record in apprenticeships in a variety of disciplines
  • Highly competent in attracting government funding, the company nonetheless recognised that progressive cuts in available funding required a new approach to generating commercial revenue streams